FREITAG Reference

Under the name REFERENCE LINE, FREITAG launched a new bag collection in 2010. The new designs are inspired by the messengers of the 19th century and dedicated to the messengers of today – i.e. journalists. The design concept pays homage to print media and newspaper printing. To coincide with the launch, an editorial room was set up in Zurich, where a single newspaper sheet was produced on an old typesetting machine every day for 14 days and distributed every evening by a messenger in the city.