Art Museums of Switzerland

How do you draw attention to Switzerland’s leading art and design museums?

Raffinerie developed a national campaign that celebrates their diversity while presenting them as a unified cultural landscape. A typographic „objet trouvé“ magically rearranges the letters of all participating museum names to form the phrase “Discover the Museums” – playful, surprising, and working seamlessly across all of Switzerland’s national languages. The campaign comprises 15 poster motifs, inspiring people to visit and explore the museums